„Prinx" tyres – a range designed specifically for Europe

„Prinx" – the first and so far only Asian manufacturer premium class tyres. The experienced tyre manufacturer „PRINX Chengshan" has boldly challenged the most renowned premium tyre manufacturers. The innovative, top-quality „Prinx" tyre models were created specifically for the European market and cover all the requirements that passenger car and SUV drivers place on tyre quality.

In the „Prinx" range you will find tyres for those who enjoy sporty driving, but such maximum-safety tyres are not necessary for those who drive calmly over short distances in the city – for them, „Egzotika" can offer more affordable „Prinx" tyres.

"Considering the highest quality of these tyres and the especially attractive prices offered on the occasion of their introduction to our market, this is undoubtedly one of the best seasonal offers for our drivers," says R. Lipeikis.

Tyres for electric vehicles

In addition to high-quality tyre models for petrol and diesel cars, „Prinx" offers a wide range for electric vehicles. "The requirements for electric vehicle tyres differ from those for internal combustion engine cars," says Thomas Wohlgemuth, European General Director of „PRINX Chengshan", a manufacturer operating for over 50 years and selling its products in 166 countries worldwide.

Sustainability – an important factor

The „Prinx" tyre manufacturing philosophy combines two important aspects: sustainability and excellent performance characteristics. Advanced technologies, special compounds and unique tread patterns ensure high quality, shorter braking distances, lower fuel consumption, greater driving comfort and a stylish appearance.

The majority of „Prinx" tyres are manufactured in a modern factory in Thailand that began operations in 2020, where technologies allow saving up to 40% of the energy required for the production process. All tyres meet the highest technical standards, are certified, and are continuously tested in Europe to ensure quality.

Unique technological solutions

The advanced „Prinx" technology centre, which has registered over 330 authorised patents, has developed several unique technological solutions:

• „Silenteck" – an exclusive sound-absorbing technology: a very thin insert in the tyre rubber that reduces tyre noise across all frequencies by approximately 12 dB.
• „Healteck" – an exclusive self-sealing technology – a special compound inner tyre layer that instantly seals when punctured.
• „Inktech" – a fine, completely different tread texture that better absorbs light falling on it, making the tyres appear darker and more impressive.

Six models for passenger cars

The current „Prinx" range consists of models for passenger cars and SUVs:

In the first sales season of this brand, „Egzotika" will offer premium category „Prinx" tyres at especially attractive prices – tyres of the same quality from other manufacturers will cost more.